Employer Branding

Brand Enhancement and Protection

Here at CJA we understand that recruitment advertising is equally important as corporate advertising. Candidates are often also customers, so how they are treated and how they engage with your brand as an employer also effects how your organisation is perceived as a whole.

How to Protect and Enhance an Employer's Brand

The first stage is to protect your brand, by ensuring your advertisements meet and adhere to all the latest legal requirements. The fun part is then working with you to understand why people want to work for you, exploring potential obstacles and creating solutions to help you better communicate your goals to recruit the best talent for your organisation. By understanding your organisation we can then design an advertising strategy that best reflects your organisation. Once we have your recruitment brand guidelines in place we will then ensure they remain consistent across your recruitment advertising to build familiarity and trust with candidates.