Recruitment marketing and outsourcing for education, charity and public sector organisations
CJA is a specialist recruitment marketing agency and recruitment outsourcing partner, with over 55 years’ experience helping organisations attract people who make a difference to the communities they serve.
Your employer brand is being written without you
Candidates form opinions about your EVP throughout the recruitment journey, on review sites, AI search tools, and social media, long before, during, and after they apply. By the time they decide, the story is already told. How much control do you have?
See our approach
↓A joined-up approach to talent attraction and employer marketing
Effective talent attraction is not a series of disconnected activities. It is a continuous cycle of understanding, defining, reaching, controlling, widening and embedding. Each stage reinforces the others, making the next more effective — and the circle never closes. Each cycle informs the next, building momentum and authenticity with every turn. The Talent Attraction Narrative Circle is how CJA approaches every client relationship, whether you engage with one capability or all six.
Candidate Journey: User Experience Audit
The starting point for every talent attraction strategy
Before you can tell the right story, you need to know what candidates are currently finding, experiencing and feeling at every stage of their journey with you. We map the full candidate journey from initial search through to offer acceptance, auditing every touchpoint and delivering a clear prioritised strategy for closing the gap.
Map your candidate journey →Recruitment marketing, tailored to your sector
For over 55 years CJA has operated as a specialist recruitment marketing agency and recruitment outsourcing partner working exclusively with organisations that exist to benefit and protect society.
Education
From schools and multi-academy trusts to further and higher education institutions, the challenge of attracting the right people has never been greater. We help education organisations build recruitment marketing strategies that reach the candidates who are genuinely motivated to work in education, and give them compelling reasons to choose you.
Build your education recruitment marketing strategy →
Charity & Third Sector
Attracting people who believe in the mission, not just the salary, requires a different kind of recruitment marketing strategy. We help charities articulate what makes them genuinely distinctive and build campaigns that reach the candidates who are looking for exactly that.
Build your charity recruitment marketing strategy →
Local Government
Councils face some of the most complex recruitment marketing challenges in the public sector. We help local authorities build campaigns that reach the right candidates, strengthen their employer reputation and position public service careers as the genuinely compelling choice they are.
Strengthen your local government recruitment marketing →
Civil Service
We help central government departments and agencies develop recruitment marketing strategies that work within Civil Service procurement frameworks, strengthen their employer brand and position public service careers as a genuine destination for exceptional candidates.
Develop your Civil Service recruitment marketing strategy →
Health & Social Care
We help health and social care organisations build recruitment marketing strategies that reach clinical and care professionals at the right moment, with the right message, and an employer brand compelling enough to make them choose you and stay.
Improve your health and social care recruitment marketing →
Housing
Housing associations need people who understand and believe in what they do. We help housing organisations build recruitment marketing strategies that attract mission-driven candidates at every level, from frontline roles to senior leadership.
Build your housing association recruitment marketing strategy →Deep sector experience. Fast, agile delivery. A long-term commitment to your success.
Some things only come with time. Sector knowledge that goes beyond the brief. Relationships built on trust rather than transactions. A team that knows your organisation well enough to act as an extension of it.
Long relationships and genuine sector expertise do not happen by accident. As a specialist recruitment marketing agency working exclusively with public sector, education and charity organisations, we bring a depth of understanding to every client relationship that only comes from decades of commitment to the same sectors and the same kinds of organisations.
Find out how we work →Recruitment marketing insights, guides and benchmarks
Guides, frameworks and analysis for organisations recruiting in education, charity and the public sector.
